We have a wide variety of clients that we serve. They include large IT companies, architects offices, chiropractors, dentists, attorneys, property management offices, oil & gas related firms (we’re based in Houston, after all 🙂 ) and lots of others. We love ALL our clients. They pay our bills and we are grateful for every single one of them.
However, we are doing some marketing right now and we had to choose a specific category to market ourselves to for this project. We chose HVAC (Heating Ventilation and Air Conditioning, in case you’re not aware) because we have a large number of this particular type of client and companies with similar needs (e.g., plumbers, electricians, other service companies). We’re good at this kind of thing and we’ve discovered lots of innovative ways to serve these types of businesses extremely well.
Our HVAC clients often need someone that can differentiate between non-urgent things like billing questions from the urgent calls such as “I needs service right now!”. The urgent calls need to go out to an on-call, and we’ve got a great system for tracking on-call information and making it easy for the operator to get the information to the right on-call person reliably and quickly.
We keep detailed notes and logs of all activity, and this can be sent automatically to the office every morning, so they know what came in the night before and exactly how it was handled.
And we know HVAC clients are mostly small businesses who need to keep an eye on the cost. So, we’ve got a way to make use of automation to reduce their usage of operator time (and therefore their bills), while still having a friendly and competent real human being to greet their clients when they call. See Text with Confirmation for way we can do this.
After all, serving THEIR clients is the name of the game! If someone is looking for an AC company and finds three local companies on Google, they will typically start calling until they find one they like. If the first one rings and rings and rings, then eventually goes to voicemail, they will often hang up and call the next one. That’s lost business, what a waste! If the second HVAC company uses us, then a real, friendly, and competent person answers promptly — that second company is much more likely to get their business. That’s why we’re here!
If you’re in the HVAC business, or any kind of service company, know two things: 1) We have lots of experience in this; and 2) We want your business — we will work hard to get it and keep it.
We offer at two-week free trial. I hope we have the opportunity to serve your business.